Simply put, mobile-friendly websites offer the best of all worlds when it comes to visitors accessing your website. A mobile-friendly website from Refresh Websites can adapt to the screen width of your viewing device dynamically. This means that irrespective of your device, be it a computer desktop, tablet or Smartphone, your website will display your content in an easy to read format without the need to pinch and zoom.
Additionally navigation features will adapt to smaller screen widths and columns of data will collapse in a logical and practical way to enhance reading and interaction..
Create and maintain a single site: No need for specific IOS, Android, Windows and Blackberry apps
Google supported: That means your site will show up before other mobile sites in a search.
No duplicate content: You don’t have to worry about duplicate content’s effect on SEO. A mobile-friendly designed website means that content is only in one place.
Google commissioned a study considering the wishes of mobile users and found that:
“Without a mobile-friendly site you’ll be driving users to your competition. In fact, 67% of users are more likely to buy from a mobile-friendly site, so if that site’s not yours, you’ll be missing out in a big way.”
“While nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they’ve encountered sites that were clearly not designed for mobile devices. This is both a big problem and a big opportunity for companies seeking to engage with mobile users”
“The fastest path to mobile customers is through a mobile-friendly site. If your site offers a great mobile experience, users are more likely to make a purchase"